What are the first steps a healthcare organization should make when considering a gaming strategy?
An organization should start with their business goals. Sometimes organizations want to dive straight into focusing on behaviors and less on the actual results. This can become difficult when they need to have that practical conversation with the CFO to justify budget. The guidance I give to new customers is to establish goals and understand the metrics that show we are on the right track with those goals; that’s the only way you will actually know that your gamification project is a true success. Once these goals and metrics have been accessed, we then help clients identify the correct behaviors that need to be targeted and how to engage consumers around those behaviors. For example, in the case of AviviaHealth.com, healthy employees are an asset for a company. We came up with a gamified experience that helped those employees to become more healthful as a result.
I was interviewed recently by Melody Smith-Jones of the Perficient Health Care team. They do a really fantastic job of moderating and creating a lot of awareness for their Healthcare IT Practice.