Ask the Expert: How to Create a Successful Mobile Health Gamification Experience | Healthcare IT Solutions

What are the first steps a healthcare organization should make when considering a gaming strategy?

An organization should start with their business goals.  Sometimes organizations want to dive straight into focusing on behaviors and less on the actual results.  This can become difficult when they need to have that practical conversation with the CFO to justify budget.  The guidance I give to new customers is to establish goals and understand the metrics that show we are on the right track with those goals; that’s the only way you will actually know that your gamification project is a true success.   Once these goals and metrics have been accessed, we then help clients identify the correct behaviors that need to be targeted and how to engage consumers around those behaviors.  For example, in the case of, healthy employees are an asset for a company.  We came up with a gamified experience that helped those employees to become more healthful as a result.

I was interviewed recently by Melody Smith-Jones of the Perficient Health Care team. They do a really fantastic job of moderating and creating a lot of awareness for their Healthcare IT Practice.

The Difference Little Changes in Behavior Can Make for Your Business | Badgeville Blog: On Gamification, Analytics and Loyalty

Our customers have reported fantastic uptick in the types of behaviors that they are looking to drive.  Sometimes as much as 200% – 300% increases. Sometimes as “little” as 10%, but 10% adds up fast when you’re talking about growing paid conversions.

Via a blog post I wrote for the Badgeville Blog.

Tour of Parc


I finally, after 15 years, got a tour of Xerox Parc. So many amazing things that impact our lives have come out of this building. I got to see the first mouse, the first scanner and the first Ethernet cable. Way cool.

Thanks to my friend P.H. Mullen whose company, PowerCloud, is based there.

I, for one, welcome the Google Self Driving Car

The operating percent of a car will go from 4% to that 96%. But back to my leading statement: there are unintended consequences. Parked cars will be a relic from the past. What happens to car insurance prices if a driver is no longer part of the equation? And if cars are receiving 20 times more actual use, that would imply that there would be 20 times less cars sold.[1] This is the kind of disruptive change that can reshape the automotive industry. The recent GM/Chrysler bailout may have been for naught.[3]

I can’t wait to get one of these.