Shipping an Empty Box – UX in the Enterprise | Teehan+Lax

If you scale up a project where the design process alone takes 90 days, then building takes 180 days and then UAT another 30 to 60 days a project that is designed say between Jan and Feb goes to market in in Sept or October. That is being generous, in some clients things we designed over a year ago are just getting to market. In many ways the design is obsolete as it hits the market.

via Shipping an Empty Box – UX in the Enterprise | Teehan+Lax.

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